Why You Should Use Video to Explode Your E-Mail Marketing
By Glynn Sole

With the whole world and his dog getting involved in email marketing to maintain and expand their business it is no longer enough to just send well written carefully worded emails.

Regular text email marketing, even if it is personalised with the recipients name (which it always should be) will rarely get read all the way through and is usually forgotten about almost as soon as the recipient has clicked on to the next email.

Let's face it for most Internet marketers the emails we send are our advertisements and what is the last text only ad that you remember? Don't try too hard, you probably cannot remember a single one.

The answer to getting your email marketing noticed and remembered clearly lies in sending more than just regular lines of nicely worded text.

Most bulk email auto responders give you the opportunity to use HTML to compose your emails and embedding a short, (30 seconds is long enough) exciting video at the start of your email will get your prospects attention.

In many cases a video comprising of a series of skillfully and artfully spliced still images backed up with a few frames of text and synchronised to a lively and fast paced musical score will have a far greater impact than just about anything else.

Surprisingly producing a professional quality video like the one just described is amazingly easy due to the recent upsurge of high quality and often free resources that are already available on line.

Of course once you have peoples attention you still need to get your message across to them and for that you will almost certainly need to incorporate a text section to your email. My next article will give you some fantastic tips on powerful writing for the text part of your email that will get it noticed and remembered.

In conclusion. You must start your email message with something that has a powerful and memorable impact on your audience and then back it up with some powerfully written text.

Glynn Sole has one of the most powerful E-Mail marketing programs on the Internet. Some of the free tools he uses are available on his EarnaLot Amazing E-Mails website.
Glynn offers his subscribers free advice on using the resources he makes available.

Most of the articles written by Glynn are available in video format on his Earnalot Video Reel

Article Source: http://EzineArticles.com/?expert=Glynn_Sole

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Labels: amazing emails, e-mail marketing, e-mail promotions, email subject lines, Glynn Sole, make videos, video e-mail, video mail, video marketing, write emails that get opened

Powerful Ways to Get Your Subject Line Noticed!

By Glynn Sole

Just because somebody has subscribed to your mailing list does not automatically mean they will open and read your emails. Often a person has subscribed to many email marketing lists and simply do not have the time to open and read them all so they only click on the ones where the subject line gets their attention. People will usually read the subject line before they read your message, so it is important they get noticed. Here are some simple, but powerful tips to get your or messages noticed.

The use of text symbols in your subject line is a simple but effective way of making your email stand out You could use them between words or start and end start and end your subject line with symbols. ( *, $, >,{,], £,).

Combining upper and lower case letters together with the creative use of white space is another easy way to get your email noticed but be CaRe >FuL * nOt % TO OveruSe\ these methods. You must be creative and not merely throw a random mix of confusing spaces, symbols and upper and lower case letters into the mix otherwise your text will look stupid and you will lose credibility.

White space is a powerful tool. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.

"STOP!", "WARNING", CAUTION", are just some of the many forms high impact words may take. People are conditioned to stop what they are doing and pay attention when they see one of these words which is why including one in the subject line will get their attention. Other ATTENTION! grabbing words are "AmaZing", "Surprising", "ShocKing", and so on.

People will almost always assume any question is directly aimed (and therefore relevant) at themselves and will usually answer it in their mind stimulating themselves into giving more attention to the text. Obviously if you are emailing to your own targeted list you should ask only questions pertinent to you readers.

The general public are, on the whole, a greedy bunch. Almost everybody wants something for nothing so using the words "FREE", "Bonus", "Special", "Surprise", "Gift" etc. in your subject line will get most peoples attention. Like your questions your offer should be attractive to your target audience.

Whenever possible personalise your emails subject line with the recipients name, or at least their geographical location. Using somebody's name is a compliment in itself but if you can also couple that with a compliment for example ( [NAME] Your opinion is highly regarded) the effect is explosive to your mail opening rates.

We hope you find these ideas helpful in improving your mail opening rates and will be publishing more articles soon to help you get the most impact from your email marketing campaigns.

Remember you must test your campaigns, many methods are generic but some work better on certain audiences than others. Your autoresponder should let you track the effectiveness of each subject line you experiment with.

Glynn Sole has one of the most powerful E-Mail marketing programs on the Internet. Some of the free tools he uses are available on his EarnaLot Amazing E-Mails website. Glynn offers his subscribers free advice on using the resources he makes available.

Most of the articles written by Glynn are available in video format on his Earnalot Video Reel

Article Source: http://EzineArticles.com/?expert=Glynn_Sole

http://EzineArticles.com/?Powerful-Ways-to-Get-Your-Subject-Line-Noticed!&id=4079779

Labels: amazing emails, e, e-mail marketing, e-mail promotions, email subject lines, write emails that get opened

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The Thrill of Being Number 1 on Google: By [http://ezinearticles.com/?expert=Glynn_Sole]Glynn Sole
Many of us start our home based business purely as a way to earn some extra income. After looking around the Internet for ideas it quickly becomes apparent to most (particularly those of us with limited or no computer skills or Internet marketing knowledge) that the quickest and easiest way to get started is by way of affiliate marketing. We fast realise that the only way to build a strong and lasting business is to stop promoting the site provided to us by the affiliate program and build our own website to market the affiliate product, and what a thrill it is when we type in the URL of our site and there it is, our first true Internet presence.
Once built and hosted we then rush to the search engines and type in the title name of our website, somehow expecting to see it at the top of the listing. Oh the disappointment when out of the thousands or millions of results that pop up, our site cannot be found, time and time again we return in a vain hope that somehow things will have changed and our site will miraculously appear at the top of the listing only to be met with more disappointment.
After learning how to actually market and gain exposure for our web site we eventually find our site on page 2 of the mighty Google (like most people I never look past page 2), and the sense of satisfaction and achievement is marred only by the fact that we are not on page 1. Naturally we redouble our efforts because now the only important thing is to appear on page one. Eventually, and perhaps quite soon if we have correctly learnt our new trade, we enter our search term and there we are on the coveted page 1 of Google. Of course once achieved that is not nearly enough, now we want the top slot, we want to be No1 on page 1 but not just on Google, we want the other major search engines as well, Yahoo and Bing also hold a tremendous prestige when our site is listed at No 1.
Every morning I type the name of my web site into the search engines (Bing shows over 27 million results) and the thrill of seeing my web site at No1 is much, much greater even than the thrill of seeing my bank account growing bigger the longer I can stay there.
Glynn Sole gets a thrill from seeing his [http://earnalot.org]Home Based Business consistently appear on page one of the major search engines as he searches for the the name, Earnalot. He achieved this in less than three weeks and at the time of writing has now remained on page 1 for about 12 weeks, usually occupying three slots on Google and the No 1 or 2 slot on Bing (out of over 27 million results)
Glynn also makes regular posts to [http://glynnsole.blogspot.com]Glynn's Blog
Article Source: [http://EzineArticles.com/?The-Thrill-of-Being-Number-1-on-Google&id=3936458] The Thrill of Being Number 1 on Google

Labels: earnalot, get listed, Get Ranked On Google, No1 on Google, Search Engine Optimisation, SEO

Use Video To *EXPLODE* Your E-Mail Marketing

Email Subject Lines That Work Case Study #5

By Codrut Turcanu

Subject line case study [example]

Are you anxious about speaking with the opposite sex?

Here's why I think this line works [and gets people open their email]:

This pinpoints the myriads of self-conscious, inferiority complex wallflowers. "That's me! I want to read this; maybe it tells me exactly what to do about it."

As you go along, you will notice how many of these subject lines are interrogative. They ask a question to which people can't resist. And the best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick yes or no and without further reading, are pertinent and relevant to the reader.

Curiosity is part of us. I have yet to meet someone who's not starving to learn new things or hear more about his most burning interests.

The winning subject lines I write have one thing in common - they talk directly to your readers' interest, wants and needs. You can't fake it with email marketing. Never risk your reputation!

"It takes a lifetime to build a good reputation, but you can lose it in a minute." - Will Rogers, American actor and comedian

Let's quickly analyze WHY the subject line above is power-packed

1. "Anxiety"... a common trait among most people. Parents taught us to avoid talking with strangers. And most folks are stopping dead in their tracks when approaching new people. Some would rather sell shoes than talk to people they don't know, particularly the opposite gender.

I guess it takes real discipline and courage to approach and talk with the opposite sex; the great news is that this "skill" is learnable.

Ok, this not a guide on dating, so let's jump back to the main topic.

2. "speaking"... people are not born public speakers. This is something which we learn during our lifetime. It involves one-on-one, direct eye contact and other nitty-gritty aspects.

Someone reading the line would open the email hoping to find a solution to fight speaking anxiety or an alternative to it; does sending letters or emails work for others?:)

This was a sample of our "99 Good Email Subject Lines" PDF report.

If you want to snatch the FREE printer-friendly version, go here

http://www.email-subject-lines.com/99freedwld.html

Article written by Codrut Turcanu: email follow-up specialist, blogger and copywriter. He's HELPING companies and entrepreneurs engage their subscribers, leave competitors behind and cash in the profit.

Article Source: http://EzineArticles.com/?expert=Codrut_Turcanu


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Labels: emai, email open rate, email subject line example, email subject lines, write emails that get opened