Saturday, 10 April 2010

Email Subject Lines That Work Case Study #5

Email Subject Lines That Work Case Study #5

By Codrut Turcanu

Subject line case study [example]

Are you anxious about speaking with the opposite sex?

Here's why I think this line works [and gets people open their email]:

This pinpoints the myriads of self-conscious, inferiority complex wallflowers. "That's me! I want to read this; maybe it tells me exactly what to do about it."

As you go along, you will notice how many of these subject lines are interrogative. They ask a question to which people can't resist. And the best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick yes or no and without further reading, are pertinent and relevant to the reader.

Curiosity is part of us. I have yet to meet someone who's not starving to learn new things or hear more about his most burning interests.

The winning subject lines I write have one thing in common - they talk directly to your readers' interest, wants and needs. You can't fake it with email marketing. Never risk your reputation!

"It takes a lifetime to build a good reputation, but you can lose it in a minute." - Will Rogers, American actor and comedian

Let's quickly analyze WHY the subject line above is power-packed

1. "Anxiety"... a common trait among most people. Parents taught us to avoid talking with strangers. And most folks are stopping dead in their tracks when approaching new people. Some would rather sell shoes than talk to people they don't know, particularly the opposite gender.

I guess it takes real discipline and courage to approach and talk with the opposite sex; the great news is that this "skill" is learnable.

Ok, this not a guide on dating, so let's jump back to the main topic.

2. "speaking"... people are not born public speakers. This is something which we learn during our lifetime. It involves one-on-one, direct eye contact and other nitty-gritty aspects.

Someone reading the line would open the email hoping to find a solution to fight speaking anxiety or an alternative to it; does sending letters or emails work for others?:)

This was a sample of our "99 Good Email Subject Lines" PDF report.

If you want to snatch the FREE printer-friendly version, go here

http://www.email-subject-lines.com/99freedwld.html

Article written by Codrut Turcanu: email follow-up specialist, blogger and copywriter. He's HELPING companies and entrepreneurs engage their subscribers, leave competitors behind and cash in the profit.

Article Source: http://EzineArticles.com/?expert=Codrut_Turcanu


http://EzineArticles.com/?Email-Subject-Lines-That-Work-Case-Study-5&id=4074464

Labels: emai, email open rate, email subject line example, email subject lines, write emails that get opened

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